Simone Massoni is an Italian visual artist.
In 2005 he founded his own brand, SketchThisOut®, which he mostly use to spread passion for everything which he find visual stimulating.
This is an intimate love story between the two things I’m most passionate about: illustration & typography.
If you look closely, this ongoing series of artwork shows more than meets the eye.
The pin-up girls are not just designed to exude all the typefaces’ qualities, they also tell a story, which goes beyond the simple pairing of colors and a shapes.
I had many in-depth chats with the designers who created and drew the characters’ font families in order to give a soul to these graceful ladies posing with their typographic soul-mates.