Michael De Feo Removes the fashion ads&paints flowers on them

Michael De Feo found a new way of inserting his work into the daily life by opening advertising kiosks at bus stop shelters throughout New York City.

He removes the locked-away fashion ads, brings them back to his studio, and paints on them using bold strokes of bright color suggesting flowers. De Feo then returns the ads to different kiosks, completing what he calls a “quiet intervention” and an “unauthorized collaboration” with the company, model, photographer, and art director. The painted ads have been largely embraced by the fashion industry for their sensitivity, whimsical quality, and beauty, which has led De Feo to unforeseen opportunities: designing two covers for the April 2016 issue of the Neiman Marcus catalog, THE BOOK, and designing his own line of scarves and wraps for Echo New York.

Best known in the street art movement for his ubiquitous and iconic flower image, artist Michael De Feo has been creating illegal works on the streets for more than 20 years in more than 40 international cities. Although his flower is the only image he repeats in his street art, Michael has created a variety of other works in the streets. He lives with his wife and daughter in New York.